How a smarter approach was used to amplify Lenovo's Smarter India Campaign

Brief:

Transforming the world intelligently, that's what 'Smarter technology for all' is. Whether it's helping fight climate change with a supercomputer, destroying cancer with precise real-time feedback or feeding future generations through AI, Lenovo's vision is to build smarter solutions for things that matter the most. Things that make life better & work more productive, thereby enabling us to create a greater impact in the world.

Obstacles:

The biggest barrier was to amplify the message on a platform that really means business, a network that's for professionals. Creating an identity for 'Smarter India' from scratch on LinkedIn required a distinct aura. Not only making sure that the communication is on-point but also letting the people know the future-ready flexibility of this smarter approach.

Objectives:

Smarter technology plays a crucial part in driving human potential, meeting the demands of today & opening opportunities for tomorrow. The objective was to convey these stories of taking students to new worlds through Virtual Reality, saving lives through a venom, fighting climate change through a computer. Narrating the purpose that intends to transform the world intelligently.

Execution:

The idea behind #SmarterIndia was brought to life by showcasing the impact this approach can bring to the world. Assembling top industry experts, bureaucrats & global leaders to discuss the potential of this technological path, the campaign created different verticals to spread the message as a whole. Verticals such as Finance, Healthcare, IT, Education & much more.

Whether it is GIFs, Videos or Static's, the LinkedIn platform assisted a lot in boosting the overall statistics. We magnified the entire verticals through snippets of these experts, minimalistic visuals, webinars, panel discussions, messaging that grabbed the attention of innovators. Lenovo in association with CNBC-TV18 collaborated with Sociomark for augmenting their visionary perspective.

Heathcare:

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Business Continuity:

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Smarter Education:

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Climate Change:

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Finanace:

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Future Ready Flexibility:

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Results

The response was pleasing, as the community grew to 7K+ within a short interval. People on this networking platform were eager to listen to something that is unique & wants to transform the traditional approach of doing things.