Shahenaz- Clothing & Home Decor Brand

Shahenaz is a premium clothing and home decor brand that celebrates India's rich cultural heritage by blending Mughal elegance with modern designs. Specializing in hand block prints, Shahenaz has a legacy of more than 30 years. The brand believes in sustainability and is proudly made in India.

SOCIAL MEDIA

The Problem:

Limited Brand Awareness:

Despite being a 30-year-old brand, Shahenaz struggled to achieve significant sales on online platforms. Their primary focus was to increase sales and improve online performance.
Shahenaz's social media account lacked trending videos and relied solely on professionally shot content. This limited engagement and did not fully capitalize on the dynamic nature of social media trends.
Despite Shahenaz's strong brand presence, the lack of influencer collaborations on their social media pages limits potential enhancement of brand visibility, credibility, and engagement.

Website Banner

The website banner of Shahenaz appears simple and plain, lacking the visual appeal and richness that reflect the brand's premium and culturally vibrant ethos.

Before We Entered:

Social Media Feed

Despite being a 30-year-old brand, Shahenaz struggled to achieve significant sales on online platforms. Their primary focus was to increase sales and improve online performance.

Shahenaz's social media account lacked trending videos and relied solely on professionally shot content. This limited engagement and did not fully capitalize on the dynamic nature of social media trends.

Before

After

Our Solution:

90-Day Game Plan

Our Mission
To increase sales and enhance brand awareness of Shahenaz by showcasing the premium quality and cultural richness of our ethnic wear.

Our Vision
To become a leading premium ethnic wear brand that celebrates India's heritage through contemporary designs, known for its elegance and superior craftsmanship.

Our Goals
To achieve a significant growth in sales and establish a strong brand presence in the market, resonating with customers who appreciate high-quality ethnic fashion.

From Basic to Chic

Enhanced Feed Layout

Previously, the feed was simple and cluttered. We introduced a grid layout, making the page look cleaner and more aesthetically appealing.

Before

After

Our Campaign

Shaan Hai Tumse

Shahenaz's Women's Day campaign celebrated the diversity and strength of women, featuring inspirational figures such as plus-size dancers and acid attack survivors. By highlighting these stories of resilience and empowerment, the campaign aimed to redefine beauty standards and promote inclusivity in the fashion industry.

24.31%

Impressions Increased By

Enhanced Brand Image
The Women's Day campaign showcased Shahenaz as a brand that values diversity and empowerment, strengthening its reputation as an inclusive and socially conscious label.

71.72%

Impressions Increased By

Video Views Increased By
By featuring inspiring stories of plus-size dancers and acid attack survivors, the campaign resonated with a wide audience, leading to increased social media engagement and positive customer feedback.

1,19,086

Impressions

63,186

Reach

68,437

Video Views

Mother's Day Campaign

Mulmul Sa Rishta

For Mother's Day, we created a series of vibrant, concept-based reels celebrating mother-daughter friendships, highlighting childhood memories and unconditional love. We utilized in-house talent for the shoot, with our team handling everything from production to execution.

30.25%

Impressions Increased By

Booted Engagement
The Mother's Day campaign's heartfelt and relatable content led to high engagement levels, with the reels generating a significant number of likes, shares, and comments from our audience.

31.56%

Video Views Increased By

Strenghened Community Connection
By celebrating mother-daughter bonds, the campaign deepened our emotional connection with the audience, resulting in many positive comments and strengthening our brand community.

49,300

Impressions

23,010

Reach

19,790

Video Views

Visually Pleasing Grids

In-House Video Initiatives

We transitioned from professional videos to raw, relatable, and trending in-house videos, aiming to authentically showcase their products and brand story while enhancing engagement and demonstrating our commitment to quality and creativity.

SEO OPTIMIZATION

Key Problem:

Despite being a 30-year-old brand, Shahenaz struggled to achieve significant sales on online platforms. Their primary focus was to increase sales and improve online performance.

Insufficient content
Poor keyword optimization
Slow page speed
Unoptimized header and footer
Missing schema markup
Weak local SEO
Missing feature images
Non-mobile-friendly design

Sales Performance

Step 1: We began by focusing on 16 specific keywords for the website, resulting in a sales increase of 5-10%.
Step 2: In the next stage, we expanded the keyword list by adding 5 more, leading to a growth rate boost of 20-30%.
Step 3: Continuing our strategy, we introduced 6 additional keywords, which propelled sales to increase by 50%.
Step 4: Currently, we are optimizing for a total of 30 keywords each month, resulting in a remarkable 75% increase in sales.

Our Achievements

68%

Organic Traffic
68% of our website visitors came from generic search.

20.4%

Organic Click
20.1k organic clicks show high engagement from SERP.

1.55M

Orgnic Impression
1.54M organic impressions highlight strong search visibility.

Selected 30 important keywords to improve Shahenaz's online search visibility.
Ensured higher ranking on Google Maps for 13 different locations.
Conducted product listings online to expand reach and accessibility.
Answered questions on platforms like Pinterest and Quora.
Wrote new blog posts to increase awareness.
Implemented Google tools to track website visitors and their sources for continuous improvement.

Keywords Growth

From October 2022 to July 2024, Shahenaz's organic keyword performance has improved significantly:

Top 3 Positions: Increase in keywords.
Top 4-10 Positions: Significant growth.
Top 11-20 Positions: Gradual rise.
Top 21-50 Positions: Noticeable improvement.
Top 51-100 Positions: Consistent growth.
SERP Features: Continuous presence.

The graph shows a steady upward trend, reflecting successful SEO strategies and enhanced search visibility.

Traffic Growth

From March 2023 to June 2024, Shahenaz's website demonstrated significant growth and visibility:

Total Clicks: 20.4K clicks, showing strong user engagement.
Total Impressions: 1.55M impressions, indicating high visibility in search results.

The performance graph shows a steady increase in both clicks and impressions over the year, highlighting successful SEO efforts and growing interest in Shahenaz's offerings.

OUR CREATIVE WEBSITE BANNERS

Website Banners:

We created website banners that matched the ongoing social media grid, ensuring a consistent and visually appealing brand presence across all platforms.