OTH - Hotel industry

About the Brand:

Off The Hook Grab & Go offers convenient, chef-curated meals with a focus on fresh, high-quality ingredients, including gluten-free options. Their sister brands include Trollers Fish & Chips, specializing in classic fish and chips; Off The Hook Nanaimo, offering a diverse seafood menu; Bare Bones Fish House & Smokery, known for smoked seafood; and Off The Hook Comox, featuring local seafood delights. These brands celebrate the best of coastal cuisine.

Our Solution:

90-Day Game Plan

Our Mission
To increase sales and elevate brand awareness for Off The Hook by highlighting the premium quality, fresh ingredients, and West Coast culinary experience that define our seafood offerings.

Our Vision
To increase sales and elevate brand awareness for Off The Hook by highlighting the premium quality, fresh ingredients, and West Coast culinary experience that define our seafood offerings.

Our Goals
To increase sales and elevate brand awareness for Off The Hook by highlighting the premium quality, fresh ingredients, and West Coast culinary experience that define our seafood offerings.

Key Problem:

Off The Hook struggled to achieve significant online performance. Their primary focus is to improve online visibility and customer engagement on Google My Business (GMB).

Insufficient content
Poor keyword optimization
Slow page speed
Unoptimized header and footer
Missing schema markup
Weak local SEO
Missing feature images
Non-mobile-friendly design

Error We resolved

Increased content depth and relevance
Enhanced keyword targeting
Improved page loading speed
Optimized header and footer navigation
Implemented schema markup for better SEO
Strengthened local SEO efforts
Added compelling feature images
Achieved mobile-friendly website design

Updated Meta title & description

Before: Our website lacked optimized meta titles and meta descriptions, resulting in low search engine visibility and poor click-through rates

After:After optimizing our meta titles and descriptions, our website's search engine visibility and click-through rates improved significantly, attracting more visitors and boosting our SEO success.

Updated Robots.txt File

Before: Our website had numerous 404 errors, frustrating users and negatively impacting our SEO performance.

After:Addressing the 404 errors on our website, we saw a significant improvement in both user experience and SEO performance.

Optimized Website With Targeted Content

By integrating targeted content featuring high-volume keywords, our website experienced increased traffic, driven by enhanced search visibility and relevance.

Our Achievements

56K

Organic Traffic
56K of our website visitors came from generic search.

23.15K

Organic Clicks
23.15K organic clicks show high engagement from SERP.

133K

Organic Impressions
133K organic impressions highlight strong search visibility.

Optimized Google My Business Profile

223K+

Platform and device breakdown
Google My Business data shows 223 k+ interactions across devices.

Manage and regularly update 5 Google My Business profiles.
Optimize profiles with new information to ensure growth across all profiles.
Daily updates on GMB, including:
Posting offer details.
Updating product or campaign information to increase awareness of products and offers.

Keywords Growth

From February 2024 to July 2024, Offthehookgrabandgo’s organic keyword performance has improved significantly:

Top 3 Positions: Increase in keywords.
Top 4-10 Positions: Significant growth.
Top 11-20 Positions: Gradual rise.
Top 21-50 Positions: Noticeable improvement.
Top 51-100 Positions: Consistent growth.

The graph shows a steady upward trend, reflecting successful SEO strategies and enhanced search visibility.

Within 6 Months We Achieved Traffic Growth

From February 2024 to July 2024, website demonstrated significant growth and visibility:

Our strategic updates, including optimized banners and targeted content, have led to a noticeable increase in organic traffic.

Keywords Growth In 6 Months

Keywords Ranking
OTH - Canada	Jan Feb	Mar Apr	May Jun	July
Bare bones fish house	Not in 100	3	4	7
Trollers fish and chips	Not in 100	4	8	13
off the hook nanaimo	Not in 100	7	9	12
off the hook comox	Not in 100	4	8	12
off the hook grab and go	Not in 100	6	9	12

The journey from having no keywords in the top 100 to multiple keywords in the top positions demonstrates the success of our SEO strategies and the continuous improvement in our website’s search performance.