CyberPowerPC - Power Your Play

About the Brand:

CyberPowerPC is one of the world’s leading custom gaming PC brands, known for building high-performance desktops that are designed for gamers, creators, and professionals. With a legacy of trust, innovation, and quality, we deliver pre-built and customizable systems powered by the latest hardware — all tested, optimized, and built with precision to ensure an unbeatable gaming experience from day one.

Client Overview:

CyberPowerPC is the No. 1 Gaming PC brand in the US and UK, recognized globally for delivering high-performance gaming desktops and laptops. With an established international presence, the brand set its sights on expanding into the Indian market — where the rapidly growing gaming community presented an exciting opportunity.

The Challenge:

Despite being a global gaming powerhouse, CyberPowerPC had zero digital presence in India.

They needed a powerful market entry strategy to:

Launch the brand digitally across Indian social platforms.
Generate buzz and anticipation within the gaming community.
Build initial awareness, trust, and engagement in a new, competitive market.

The Strategy

We divided the launch into three strategic phases to generate maximum impact:

Phase 1: Pre-Launch — Creating the Buzz

Objective: Build curiosity and hype before launch

Key Activities:

Created and launched official social media accounts across Instagram, Facebook, X (Twitter), and YouTube.
Released CGI-based teasers and cinematic logo reveal to set a premium, international tone.
Shared human-based content (reactions, unboxings, teaser voiceovers) to build relatability and emotional appeal.
Leveraged the gaming community with countdowns, hints, and engagement-driven posts.

Pre Launch Posts:

Phase 2: Launch — Introducing CyberPowerPC to India

Objective: Position CyberPowerPC as a premium, trusted brand with product-centric storytelling

Key Activities:

Published high-quality product showcase videos featuring the design, performance, and RGB aesthetics of the PCs.
Released trending Reels and Shorts in sync with gaming culture and meme formats.
Focused on storytelling: “Why CyberPowerPC?”, “Who is it for?”, and “What makes us different?”

Phase 3: Post-Launch — Building the Community

Objective: Drive engagement and build a loyal gamer community

Key Activities:

Rolled out interactive content like polls, quizzes, POV memes, PC build battles, and setup flex challenges.
Highlighted behind-the-scenes PC build processes to show authenticity.
Started user-generated content campaigns and giveaways to encourage organic sharing.

Results:

Key Highlights:

We successfully established CyberPowerPC’s digital footprint in India and positioned it as a premium, performance-first brand for Indian gamers.

Built brand presence from zero to a thriving gamer community.
Consistently trended with high-performing Reels and user engagement.
Drove quality audience growth and brand awareness within the niche.

Post Launch Posts:

What numbers did we achieve overall:

50M+

Impressions

36M+

Reach

4.4M+

Engagement

10K

Community Growth:

What numbers did we achieve in Comic Con Bengaluru:

For Comic Con Bengaluru, Sociomark led the digital marketing campaign as the official social media partner for CyberPowerPC India. We crafted a buzz-worthy content strategy that included creator-led reels, trending audio integrations, live event coverage, and interactive stories. Our goal was to tap into pop culture and the Comic Con vibe while seamlessly blending the brand’s gaming identity. The campaign successfully boosted organic engagement, community growth, and brand recall — making it one of the most impactful convention campaigns for the brand in 2025.

56K+

Impressions

38K+

Reach

3.5K+

Engagement

225

Community Growth:

What numbers did we achieve in Gaming Con:

For Gaming Con Mumbai, Sociomark spearheaded the digital marketing execution as the official social media partner. From pre-event hype to live coverage and post-event engagement, we built a strategic content plan that included teaser posts, creator collaborations, live updates, interactive stories, and influencer amplification. Our efforts successfully generated buzz among gamers and creators, drove on-ground footfalls, and built meaningful engagement with the gaming community — resulting in strong organic KPIs and increased brand visibility across platforms.

31K+