BuildTrack - India’s No. 1 Smart Automation Company for Success

About the Brand:

At Sociomark, we’re proud to partner with BuildTrack, a leader in the Smart Automation industry, known for its cutting-edge solutions that span across Homes, Enterprises, Hotels, Hospitals, Senior Living, Energy Efficiency, and Building Management Systems (BMS).

BuildTrack’s award-winning automation solutions are designed to enhance Safety, Security, Comfort, Convenience, Energy Efficiency, and Operational Efficiency — meeting the evolving needs of both residential and commercial sectors. Their integration with Google Home and Amazon Alexa adds an intuitive voice control layer, reflecting their commitment to seamless user experiences.

As pioneers in the industry, BuildTrack offers wireless, wired, and hybrid connectivity options — making them uniquely equipped to cater to both new constructions and retrofit projects. Their deployment approach ensures maximum reliability and performance with minimum disruption, combining innovation with practicality.

Sociomark’s role is to showcase these strengths by building a strong digital presence that reflects the brand’s futuristic vision, luxurious aesthetics, and commitment to smart living.

Client Overview:

BuildTrack is a leading name in Smart Home and Smart Automation solutions, providing innovative and intelligent systems for homes, hotels, and commercial spaces across India.

The Challenge:

Before onboarding Sociomark, BuildTrack’s social media platforms lacked:

Consistent visual identity
Audience engagement strategies
Product-focused storytelling
Adaptation to latest social media trends

There was a need to reposition BuildTrack’s digital presence to reflect its premium, tech-forward identity while educating and exciting its audience.

Our Objectives:

Transform BuildTrack’s Instagram and Facebook into high-engagement, visually cohesive platforms
Build a community of architects, designers, and end-consumers
Establish industry authority through impactful digital storytelling
Create content that balances aesthetics with functionality

Our Strategy & Execution

1. Grid Formation & Visual Redesign

Implemented luxury grid layouts for a clean, organized, and premium look.
Focused on minimalism and color-coordinated feeds to align with brand identity.

2. Aesthetic Product-Centric Content

Designed high-end visuals for smart switches, motion sensors, and automation systems.
Developed CGI mockups to help visualize products in real spaces.

3. Humanized & Real-life Usage Videos

Shot and edited real human-based product interaction videos showing voice controls, app usage, and more.
Showcased BuildTrack solutions in real homes and hotels.

4. Trending Reels & Short-form Content

Leveraged trending audios and formats to create reels that resonate.
Increased organic reach and impressions significantly through smart content timing and hashtags.

5. Event-led Campaigns

Launched a strong digital presence around Smart Home Expo 2025 with:

Behind-the-scenes reels
Booth walkthroughs
Launch teasers for the Tactile Series
Daily event recaps

6. Interactive & Community-Centric Content

Ran polls, Q&As, and swipe carousels to encourage interaction.
Focused on audience education through FAQs, use-case posts, and demo snippets.

Results & Impact:

13K+ Community Growth across platforms
✅ 300% Increase in engagement rate
✅ 3x Rise in average reach per post
✅ Higher visibility in the Smart Home & Hotel Automation space
✅ Successfully positioned BuildTrack as a luxury smart automation brand online

What numbers did we achieve overall:

10M+

Impressions

6.5M+

Reach

2M+

Engagement

13K+

Community Growth

Conclusion

Through a blend of premium aesthetics, smart video storytelling, interactive campaigns, and real-time event coverage, Sociomark successfully transformed BuildTrack’s social media into a high-impact, high-conversion digital experience—setting a new benchmark in the smart automation industry.