Ayushakti
About the Brand:
With a legacy that dates back to 1987, Ayushakti has emerged as a globally trusted name in the Ayurvedic wellness space. Founded by Dr. Smita Pankaj Naram, the brand has built a strong international presence across the USA, Europe, Asia, and beyond. Operating within the broader healthcare sector, Ayushakti offers a range of traditional Ayurvedic services including Pulse Reading, Panchakarma detox, Marma therapy, herbal formulations, and personalized lifestyle consultations — all rooted in time-tested healing practices.
The Problem
The barrier was to break through the current perception of people about Ayurveda.Due to modern science and swift treatment, the reliability of Ayurveda and ancient healing had decreased. Keeping these obstacles in mind, we tried to create a feasible yet resourceful option through 360-degree digital solutions
Our Solution:
Our social media creatives,digital ads, email marketing, SEO analytics, influencer marketing, blog writing and website development. Therefore, we focused on showing the other side of Ayurveda and started giving human touch in our creative copies and ads which helped us connect with people for a longer period.
Solution:
Our solutions included social media creatives,digital ads, email marketing, SEO analytics, influencer marketing, blog writing and website development. Therefore, we focused on showing the other side of Ayurveda and started giving human touch in our creative copies and ads which helped us connect with people for a longer period.
Our Solution 90-Day Game Pan:
| Our Mission |
|---|
| To empower people globally to achieve vibrant health through time-tested, authentic Ayurvedic wisdom and healing solutions |
| Our Vision |
|---|
| To be the world’s most trusted and accessible Ayurvedic wellness brand, integrating ancient healing practices with modern lifestyles |
| Our Goals |
|---|
| To elevate brand awareness, deepen trust across digital and physical touchpoints, and strengthen Ayushakti’s positioning as a global Ayurvedic wellness leader. |
Our Campaign:
PCOD Awareness & Lead Generation Campaign- Ayushakti launched a targeted digital campaign to address PCOD (Polycystic Ovarian Disease) using authentic Ayurvedic treatment. The campaign aimed to increase awareness about natural solutions for hormonal imbalance and drive consultations through a compelling ad creative focused on patient success and trust.
- Reach: 2.46 million
- Impressions: 5.49 million
- Cost Per Lead (CPL): ₹90
- Creative Focus: Emphasized 100% Ayurvedic solutions, 32+ years of experience, and over 1 million happy customers
- Outcome: Successfully drove high engagement and quality leads, establishing Ayushakti as a trusted choice for women seeking natural solutions to PCOD.
Stress Relief Campaign:
Ayushakti launched a targeted campaign to promote its stress relief therapies, highlighting the power of Ayurvedic treatments in combating mental and physical fatigue. The creative featured authentic therapy visuals and a calming message aimed at professionals and individuals experiencing burnout.
- Reach: 1.32 million
- Impressions: 3.97 million
- Cost Per Lead (CPL): ₹63
- Creative Focus: Rejuvenation through Ayurvedic therapies, with a strong call to action (“Book Now”)
- Outcome: Delivered cost-efficient leads and significantly boosted interest in wellness consultations, validating the growing demand for natural stress management solutions.
This campaign successfully positioned Ayushakti as a trusted destination for holistic rejuvenation and mind-body balance.
In-House Human-Centric Video Content
To build deeper trust and relatability, Ayushakti produced a series of in-house videos featuring real doctors, therapists, and team members. These videos focused on breaking down complex Ayurvedic treatments, sharing expert advice, and showcasing authentic patient interactions
- Objective: Humanize the brand and establish direct, expert-led communication with the audience.
- Format: Doctor explainers, treatment walk-throughs, testimonial-style narratives
- Outcome: Increased engagement, improved audience trust, and stronger conversion from viewers to consultation bookings.
These authentic, low-cost, high-impact videos positioned Ayushakti as approachable, knowledgeable, and genuinely invested in each patient’s wellness journey.
SEO
Ayushakti wanted to rank their website organically so that the brand Ayushakti can be visible on the search results of the google. Ayushakti having over 32 years of experience in the field of Ayurveda were looking to rank on keywords related to Ayurveda and ayurvedic clinic.
Steps taken for SEO
- Backlink Blog posting on different topics on Free Blogging Sites
- Answering ayurvedic related questions on Quora
- Directory Submissions
- On page meta tag optimization of all the pages
- Interlinking of Blog related pages on the website
- Proper interlinking of other static pages with home page
- Maintaining and optimizing Google My Business
Google My Business Optimisation for Ayushakti
Google My Business is a part of SEO. Optimising the GMB is very important so that you rank on local listing. Ayushakti has over 20 ayurvedic centres across Mumbai and India. GMB helps in getting leads on lead generation keywords. When the GMB was optimized properly, there was an increase in the number of calls, direction request and searches
Once we started ranking on local keywords, there was an increase in the number of google reviews over the period of time. People started writing reviews on how they were satisfied with the treatment they received at Ayushakti. This gave a boost to other Ayushakti centre pages to rank on the local search.
Key Campaigns and Initiatives
- Women's Day Campaigns
- 2025: Celebrated inspiring recovery stories of women overcoming health issues, emphasizing empowerment through Ayurveda.
- 2025: Offers like 25% on detox therapies across all centers, promoting women's health and well-being.
- Valentine's Day Campaigns
- 2025: Promoted self-care and wellness with Heartdhara Therapy, encouraging individuals to prioritize their health.
- Health Camps
- Acidity-Free Camps: Conducted free health check-up camps focusing on acidity relief, providing expert Ayurvedic guidance.
- Skincare Camps: Organized camps addressing skin issues like psoriasis and allergies, offering natural treatment solutions.
- Digital Content and Engagement
- Meme-Based Videos: Utilized trending memes to create relatable content, increasing social media engagement.
- Anchor-Based Videos: Produced informative videos featuring experts discussing Ayurvedic treatments, enhancing credibility.
- Logo Launch Video: Introduced a new brand identity through a creative video, reinforcing brand recognition.
- Trend Integration
- Aligned campaigns with current trends and events, ensuring relevance and timely engagement with the audience.
- CGI Videos for Clinic Launches and National Campaigns
- Sangli Clinic Opening: Developed a CGI video to announce the opening of the new clinic in Sangli, Maharashtra, showcasing the facility's features and services.
- Republic Day Offer: Created a CGI video campaign to commemorate Republic Day, highlighting special offers and emphasizing the brand's commitment to national wellness.
Post for womens day
Post for Valentine days campaign
Free camps post
Logo Launch Post
CGI vidoes post
Result and Impact:
- Community Growth:Expanded online community, fostering increased interaction and brand loyalty.
- Impressions and Reach:Achieved significant impressions and reach across social media platforms, enhancing visibility.
- Engagement:Notable increase in likes, shares, and comments, indicating effective audience engagement.
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